EVA WEDDING A SWAG AFFAIR  —  WHEN a celebrity opens her weeklong Paris wedding to the press, the swag isn't far behind.  Eva Longoria and Tony Parker pimped out their "special day" to OK! magazine for $2 million, but they didn't have to pay for the goodies their wedding guests received.

'Old and haggard' Kate turns to mentor to relaunch herself  —  Kate Moss has turned to the woman who first made her famous - Storm Model Management boss Sarah Doukas - in a desperate bid to relaunch herself after the Pete Doherty saga.  —  The supermodel reportedly feels "old and haggard" …

Moakler (left) and Barker  —  On-and-off couple Shanna Moakler and Travis Barker are off again - but this time, a source insists, it's for good.  —  "About a month ago, they separated again," the source close to Moakler tells PEOPLE.  "She moved out.  As far as she's concerned, it's over.

Britney Spears 'Not Dating' Her Bodyguard  —  Spears and her bodyguard on July 5  —  Daimon Shippen is soft-spoken, strong and good with kids - but his relationship with Britney Spears is purely professional, sources tell PEOPLE.  —  "He's her bodyguard and manny," says a source familiar with Shippen's employment.

Beyonce's dad & sis create toy line  —  Beyonce's father/Svengali Mathew Knowles is launching a line of hip-hop inspired toys for tots called Baby Jamz. … [From Hip Hop Elements]  —  All of the songs will be sung by Beyonce's younger sister Solange, who's son Juelz inspired the project.

Usher Speaks Out on the Rumors About His Relationship  —  In an open letter to PEOPLE, Usher is speaking out about the rumors surrounding his relationship with and upcoming wedding to Tameka Foster, with whom he's expecting a child in the fall.  —  One issue: The report by the New York Post's Page Six …

Ali Landry Has a Baby Girl  —  Ali Landry and her husband, film director Alejandro Gomez Monteverde, welcomed their first child, daughter Estela, their rep tells PEOPLE.  —  The baby arrived just past 9:30 a.m. Wednesday and weighed 8 lbs., 2 oz.  —  "Mom and baby are doing great," Landry's rep says.

Bad news for Britney: K-Fed has a new love  —  Plus: Madonna tried to attend Justin Timberlake concert incognito  —  They were happy once, but it looks like Kevin Federline has moved on from ex-wife Britney Spears.  —  Crushing news for romantics hoping Britney Spears and Kevin Federline will re-unite: K-Fed has a new sweetie.

Miss New Jersey Allowed to Keep Crown Despite Photo Scandal  —  Miss New Jersey Amy Polumbo will not lose her crown over suggestive photos, the pageant board announced Thursday.  —  "I am allowed to make mistakes and move forward," Polumbo told PEOPLE.  —  The five-member Miss …

Cuthbert Almost Dies In New York Road Accident  —  Actress Elisha Cuthbert was almost killed during a recent visit to New York City, when she walked into oncoming traffic on a busy road without looking.  The 24 star was hit by a car and thrown across the street and was convinced she was going to die.

PARIS SWITCH STUNNED BABS  —  PARIS Hilton and her dad picked dollars over friendship when they made a big-money deal to chat with NBC, Barbara Walters re vealed Wednesday.  Walters said she expected to score the first post-jail chat with Hilton be cause she had been talking with the pam pered princess …

Black Sheep?  Paris' Cousin Popped for DUI  —  The alcohol-impaired apple doesn't fall far from the Hilton family tree.  —  TMZ has learned that Brooke Ashley Brinson, a cousin of Paris Hilton, was popped late last year for DUI and — like cousin, like cousin — was also charged with driving on a suspended license.

Alleged Paris Hilton perks in jail probed  —  The Sheriff's Department begins an investigation to see if the heiress got special treatment, as some deputies have claimed.  —  Los Angeles County jail officials vowed to treat Paris Hilton like any other inmate.

WELCOME TO L.A.  —  POSH and Becks have landed.  The ex-Spice Girl, her soccer star husband and their three boys, Brooklyn, Romeo and Cruz, landed at LAX yesterday afternoon.  Posh was spotted boarding the plane in London wearing a skin-tight, black sleeveless dress.  The...

DANGER COLOR  —  PRINCE Harry's red hair has made him the butt of endless jokes.  The young royal says his British Army pals have nicknamed him the "Ginger Bullet Magnet" and even bought red wigs to wear in Iraq to prevent the enemy from easily identifying him...

Michelle Rodriguez gets into fashion  —  Michelle Rodriguez has found a new career path - the former Lost star is working on a clothing line inspired by world cultures.  —  The actress plans to travel to a dozen countries, including China and Brazil, to "study people, social classes, history, culture" before finishing her designs.

Beckham-mania!  Posh and David take the US by storm  —  The arrival was like royalty - except that no king or queen ever had such a welcome, at least not in Los Angeles.  Posh and Becks are of course much, much bigger than royalty.  —  In an atmosphere of fevered anticipation that went …

Girl's Aloud's Sarah opts for 'hair of the dog' on her second night out  —  Oh dear.  Girls Aloud resident party animal Sarah Harding hit the clubs for the second night in a row - and from the looks of it, she went straight for a glass of 'hair of the dog'.